About Us

That_kiwi is a local New Zealand brand created by a kiwi, for kiwis. We all know that New Zealanders love to travel, so traveling the world is what inspired Graham Hughes to create the brand ‘that_kiwi’ as a clothing brand. As Graham travelled around the world he was often only know as the “kiwi” or “that _kiwi”.

The that_kiwi brand endeavors to stay true to the things that inspired it, including being a New Zealander, traveling and the urban street culture and style.  The brand was started in a small shed in West Auckland, New Zealand and is trademarked in true kiwi style.

We encourage you to spread the love of travel and what it means to be a ‘kiwi’ by putting that_kiwi on the map, taking it into the streets of local New Zealand and the world. Even better, taking the brand with you while you travel and be “that _kiwi”.